Twenty applications across the three markets, rotating one a day and moving between cities as it goes. The choice is a function of the date, so it is the same for everyone and can be checked in advance — there is no editor picking a winner each morning.

Half of them carry the application's own render. The other half are drawings: the tower scaled to its own storey count and banded once per floor, with the filed height printed beside it — which is what a file without a render gets, rather than a stock photo of some other building.